United Carpentry
Carpentry & remodeling, Maplewood, NJ
Spec rebuild, a portfolio demo, not a client project
I rebuilt this real NJ contractor's website as a spec demo, not a paid project, into a fast, mobile-first site designed to do one thing: turn the people who find them into booked jobs.
I rebuilt the site to convert, not just to exist.
Every decision came back to the homeowner on the other end: make it easy to trust the work, easy to see the craftsmanship, and easy to reach out.
Click-to-call, everywhere
A phone number that's always one tap away on mobile, so an interested homeowner never has to hunt for how to reach them.
A quote form wired to convert
A short, friendly quote request that lands straight in their inbox, turning curious visitors into real leads.
Reviews front and center
Customer reviews placed where they build trust fastest, so the site sells the quality of the work before they even call.
Project photos that pre-sell
Their finished work shown off prominently, because for a remodeler the proof is in the craftsmanship.
Fast and mobile-first
Built to load quickly and look sharp on a phone, where most homeowners are searching for a contractor.
Built for local visibility
Structured and optimized for local search, so the business shows up when nearby homeowners look for carpentry and remodeling.
From an afterthought to an asset.
The real before and after, their old DIY builder site beside the rebuilt one. Both windows scroll together, top to bottom, so the difference is impossible to miss.
Both pages scroll together so you can see the difference top to bottom. Touch to pause.
- A site that didn't reflect the quality of their craftsmanship
- Hard to reach them from a phone, no clear way to call or request a quote
- Reviews and project photos buried or missing
- Not set up to be found in local search
- A premium design that matches the quality of their work
- Click-to-call and a quote form one tap away on every screen
- Reviews and finished projects placed where they build trust fastest
- Fast, mobile-first, and structured for local search visibility
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This is the live rebuild demo embedded below. Some interactive elements behave best when opened in their own tab.
Want a site that works this hard for your business?
Book a 30-minute call and I'll show you exactly what I'd build for you.
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